The One District, One Product or ODOP is a scheme launched by the Ministry of Food Processing Industries, Government of India, to uplift districts by fostering cultural and socio-economic enrichment and developing better employment opportunities for locals, especially in rural areas. The 2021 One District One Product data identifies, promotes, and brands a unique product from each district to reach the goals. Through the scheme, the Indian government looks forward to transforming every district into an export hub by marketing the product with which the district can be demarcated. The initiative plans to accomplish these objectives by scaling the rate of manufacturing, supporting local businesses, and attracting potential international businesses, thus helping to achieve the vision of ‘Atma-nirbhar Bharat,’ or Self-dependent India.
The data is represented in the form of a geospatial heat map on the geographical map of India. The unique products to each district are represented with a unique color, imparting a multi-hued appearance. Using the filters, one can investigate the visualization at the State and Unique Product levels, listed as custom value index. A delve into the interactive dashboard brings out an interesting inference. It can be noticed that the diversity of unique products is coherent with the diversity of geographical, climatic, and cultural factors in different regions. Need not to say, The geography of India is unimaginably varying, with landscape spanning from icy mountains, evergreen forests, plateaus, and wetlands, to deserts, plains, coastlines, and islands. The extreme variation of physical, cultural, and geographical features reflects the different kinds of products each region portrays.
Hovering over the dashboard, let us look at the district-wise unique products across different regions of India. The districts of Northern states like Jammu and Kashmir, Himachal Pradesh, and Uttarakhand are predominated by horticultural, agricultural, and dairy products like Apple and Apple-based products (Shupiyan, Baramulla, Shimla, Kullu, Uttarkashi), Apricot and Apricot-based Products (Kargil, Almora), Sea Buckthorn (Leh-Ladakh, Lahul & Spiti), and Milk and Dairy (Badgam, Rajouri, Jammu) among others. In the districts of Punjab, Haryana, and Uttar Pradesh, unique products include Milk and Milk Products (Muktsar, SAS Nagar, Mansa, Hisar, Kaithal, Bulandshahr, Aligarh, Hamirpur, Kanpur Dehat), Rice (Sant Kabir Nagar, Gorakhpur, Maharajganj, Basti) and other crops.
Besides, In the Western Indian states, districts of Rajasthan house products like Xerophytic fruits (Jaisalmer), Bhujiya Namkeen and Snacks (Bikaner), Pomegranate (Jhunjhunun, Barmer), and others. In districts of Gujarat, Groundnut and Groundnut based products (Rajkot, Jamnagar, Amreli), Cumin based products (Mahesana, Patan, Surendranagar), Banana based products (Anand, Bharuch, Surat, Narmada) are profound, among others.
In the central region of India, most districts produce Tomato and Tomato-based products (Shivpuri, Ashoknagar, Sagar, Raisen, Damoh, Katni, Satna, Korea, Durg, and Jhabua), Mango (Ratnagiri, Sindhudurg, Singrauli, Sidhi, Betul, Umaria, Anuppur), apart from other fruits, spices, and grains. Likewise, in the southern districts of India, most produce revolves around Coconut Products (Hasan, Tumkur, Ramanagara, Kozhikode, Coimbatore, Sivaganga, Thanjavur), Fishery products (Kanniyakumari, Ramanathapuram, Nagapattinam), Banana and Banana based products (Mysore, Palakkad, Y.S.R., Thiruchirapalli, Theni) among others. Moreover, a careful glance at the Eastern and North-eastern districts reveals a wide array of distinctive products such as Makhana (Madhubani, Darbhanga, Supaul, Araria, Katihar, Saharsa), Mushroom (Gaya, Jehanabad, Kokrajhar), Ginger (West Khasi Hills, Karbi Anglong, Dima Hasao, Chandel), in addition to other unique products.
Having looked at diversely unique products for each district across all the regions, it can be concluded that India has a strong agricultural and food industry market because the significant portion is agriculture-based. While numerous emerging and big businesses are entering the Indian markets, the local agricultural and processed food products market is undying. Nevertheless, a lot has to be done to ensure good shelf life and technological up-gradation by encouraging the unique products of Indian districts to establish globally.