FMCG Industry: MIMI can help FMCG firms to explore best possible potential-market places with the help of MPI, Composite Scores and relevant data.
Agriculture Firm: Rural MPI, Agriculture Composite Score and other relevant variables can identify districts with high market potential.
Manufacturing sector: MIMI can provide insights about nearest or farthest potential market/ cluster of markets for their manufactured goods. Business expansion can also be done using MIMI data.
NGO: Data on Literate female population, numbers of households with drinking water and Toilets (Latrine) facility within the premises can be used by NGOs to improve the quality of the lives of the women in rural areas.
MICA has experience in developing Market Intelligence products like MUMR, MRMR & MMR, subscribed by the following types of organisations. MIMI is third in this series.
- Market Research
- Media and Advertisement agency
- Food Products
- Chemicals and Adhesives
- Consumer Durable
- Diversified Conglomerate
- Brown Goods
- Financial Sector
- Soft Drinks
- Food Processing and Dairy
- IT Industry
- Digital Media