A definitive socio-economic data resource to help you build market intelligence, enhance performance and make informed decisions.
To shift the focus of economic policies toward India’s export promotion and to leverage foreign trade for more sustained growth, the Indian government identifies each district as an export hub. The Ministry of Commerce and Industry gives the data for the special products and services of districts with export potential. The objective is to focus on each District as a platform for the broad and global reach of products and services through innovative e-commerce and digital marketing.
Read more: Special Products and Services with Export Potential
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MPI
Market Potential Index (MPI) is calculated using robust research methodology. MPI is an aid for marketer to arrive at a district prioritization for purposes ranging from market entry to product launch. MPI is given for 630 districts for rural, urban and total market separately. The higher the MPI, the higher is the market prioritization.
Agriculture related information and no of HH
Agriculture
Population, HH & Banking services
Banking
Demographics & Educational &Commercial Premises
Education/ Training
Demographics, HH, Agricultural , Vehicles & Commercial Premises
Insurance
Demographics and information on users of telecom services
Telecommunication
Households with size, Social and Commercial Premises
Real Estate & Cement
Demographics, HH & Educational and Relevant Commercial Premises
Textiles
Households and Mediaownership
Media & Entertainment
Demographics and Basic Amenities
Health care & Pharmaceuticals
Demographics, Media, Availability of Necessary Facilities
Food Processing
Demographics, Social & Social and Commercial Premises
Financial Services
Demographics and Commercial Organizations
Automobiles
Sources
Testimonials
“The Indian consumption is changing dramatically and the assumptions of yesterday are becoming rapidly outdated. Getting meaningful, cross-sectoral information in an accessible way is essential for anyone interested in making sense of the consumer market today. This is where MIMI fills a crucial gap by putting together a comprehensive database that will provide immense value to business and research alike.”
Santosh Desai
MD & CEO, Future Brands Ltd.
“I compliment MICA for coming out with a comprehensive Indian Marketing Intelligence (MIMI) Report. An important future of this third in series of such a database is its Market Potential Index (MPI). What makes this MPI unique is that it is constructed for all the 630 districts of the country giving for rural and urban separately. And its user friendly software offers GIS facility. Based on 143 variables culled out from over a dozen reliable sources, this MIMI is an invaluable one stop reference source and master guide. It cannot be avoided by anyone interested in strategic marketing at macro and micro level. As the one who introduced market analysis reviews for rural and urban markets of India three decades ago, I consider the MICA’s contribution most valuable source for those in marketing and advertising.”...
Dr N Bhaskara Rao
Chairman, CMS
“MIMI is a tool developed after extensive research and built on a host of secondary data, using advanced statistical techniques. It is useful for planning any activity in the areas of marketing and social development programme, undertaken by private as well as public sector organizations. Survey research professionals will find this as a comprehensive database much needed for development of any research design. The strength of the index lies in the validity tests it had undergone before its release, to make sure of its credibility.”...
R. Narashmhan
Statistician with over 40 years experience in designing & conducting surveys in the field of marketing & social development research. President of ORG/Blackstone Market Facts & has been associated with AC Nielsen ORG –MARG as an advisor for over ten years.